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Amazon Shuts its POP-UP Stores

Amazon to Shut All U.S. Pop-Up Stores As It Rethinks Physical Retail Strategy

Wall Street Journal (paywall)

““After much review, we came to the decision to discontinue our pop-up kiosk program,” an Amazon spokeswoman confirmed to The Wall Street Journal. The closings are expected by the end of next month, some employees at Amazon pop-up stores said. These shops typically occupy a few hundred square feet of space and showcase devices like voice-assistant speakers, tablets and Kindle e-readers. They feature staff, dressed casually in black Amazon T-shirts, who encourage passersby to sample the newest products. Pop-ups are operated in locations ranging from malls and Kohl’s stores to Amazon’s Whole Foods stores in 21 states.”

I’m a little sad, I was able to go to only one of these, and it was full of the most interesting gadgets and highly rated items…. most of which I had never seen. The one I checked out was in Berkeley and had a great kids toy section. It took care of my biggest problem with Amazon shopping….. I am always looking at the picture and description an wondering what something FEELS like…..

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